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Over the last few years, elastic watch straps have gained mass popularity. They are available in almost every color imaginable and can be snapped up from several different sellers. Prices range from just a couple of bucks up to just below a hundred euros. If you’re reading this, there’s a good chance you own one of these straps. And there’s an even better chance that you’ve seen them cropping up, not just here on Fratello but also Instagram and some of the popular watch forums. But where do these straps come from? What’s the origin story behind a product that has become so ubiquitous in the watch enthusiasts’ space? To answer this question, I’ll be taking a closer look at one of the brands producing arguably the most authentic version of this watch accessory, NDC Straps.

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NDC straps featured in the new Tudor boutique in Glasgow, Scotland.

We are very proud to have been featured on Fratello Watches recently. Read the whole article here

If you're looking for a unique and thoughtful gift, a NDCstraps® watch strap is the perfect choice. Our straps are made from genuine French Marine ...

Your watch is an investment, and it's important to take care of it. The watch strap is an essential component of the watch, it not only holds the w...

The interchangeable strap trend is on the rise, and it's no surprise as it allows you to change the look of your watch with ease. NDCstraps® offers...

When it comes to choosing a watch strap, it's important to consider both functionality and style. NDCstraps® watch straps are not only functional b...

At NDCstraps®, we take great pride in the craftsmanship that goes into each and every one of our straps. Our straps are made from genuine French Ma...